Marketing and Mangement I: Principles Syllabus
INSTRUCTOR: Mrs. Likley
TEXTBOOK: Farese, Grady, and Wololszyk, Marketing Essentails, 2012.
Farese, Grady, and Wololszyk, Student Workbook, 2012
REQUIREMENTS: All students enrolled in Marketing Education are encouraged to join the national Marketing Club called Distributive Education Clubs of America (DECA). DECA is a co-curricular activity offering students the opportunities to develop leadership skills. Members are eligible to participate in conferences and competitive events at the local, state, and national level. Dues are $20.00.
DESCRIPTION: Marketing and Management I: Principles focuses on the study of marketing concepts and their practical applications. Students will examine the risks and challenges that marketers face to establish a competitive edge in the sale of products and services. Topics covered include marketing functions such as promotion, distribution, selling, as well as coverage of economics fundamentals, international marketing, and career development. Upon completion of this course, proficient students will understand the economics principles, the marketing mix, and product development and selling strategies. Standards in this course are aligned with Tennessee State Standards for English Language Arts & Literacy in Technical Subjects, Tennessee State Standards in Mathematics, and Tennessee state standards in Economics.
GOALS: The elements of marketing education follow a progressive, sequential pattern leading to the achievement of a vocational credit. The unit heading, listed below, identifies the learning experiences which integrate these elements.
EVALUATION: Grades will be based on the following from chapters (1-38):
I follow Shelby County Schools policy stated in the student-parent handbook. If your absence is excused you will be able to make up your assignment. For every day absent, you have a day to make up your work. It is your responsibility to see me when you return to school to get your make-up work. If your absence is unexcused, you can not make up the work unless it counts as 20% of your final grade. If you are present the day of the assignment and you do not do it, you will receive a zero.
1st offense warning
2nd offense parent notification
3rd offense referral to your counselor/grade level administration
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